Tag Archives: hair

beauty obsession: ouai haircare


“Life is hard—looking good should be easy.”

A direct quote from the OUAI website… and I’m already sold. OUAI Haircare is all about bringing that luxury and style you see at a fashion show and making it attainable and realistic for today’s modern woman. They even have how-to videos on their site to help walk you through how to use the products to achieve that perfectly messy topknot or soft (never crunchy) tousled waves. As my hair has been a bit of a hassle since I’ve gone blonde, I’ve now needed to use products that I’ve never used before, and its nice to see a quick tutorial on how to use a hair oil or texturizing spray.

I’ve added a few of their products to my daily arsenal — the hair oil being my favorite. It has a gorgeous floral scent (jasmine or gardenia, I think?) and it has never weighed my hair down. I use it after I wash/towel dry my hair, and also anytime I need to tame some frizz.

I’ve also tried their wave spray, knowing well before I purchased it that it wasn’t going to turn me and my straight hair into mermaid goddess with gorgeous waves. However, when very lightly spritzed onto my hair (I spray the air and do a “rock and roll” hair flip through the mist) it gives me a little lived in texture and volume.

OUAI also has shampoos, conditioners, dry shampoos, texturizing sprays, hair supplements, and more!  Have you tried their products?  Let me know on Twitter at @tinewatson!